With the spring season trade shows continuing apace, it’s been another busy month promoting our innovative mattress brands to retailers, distributors and the press.
While social media plays an important role in maintaining our digital profile, getting out and about means we can showcase our GNG Group products to key buyers and influencers.
Seeing our products, the materials they’re made with and feeling them first hand gives our trade professionals the chance to really understand what makes our mattresses different from others.
We are immensely proud of the innovation and technology that goes into our UK-made mattresses and these shows provide the perfect platform for conveying their unique features and benefits.
Northpoint, Edinburgh 23-25 April
First off, we headed to the Highland Hall at Ingliston, Edinburgh for the key furniture and interiors exhibition for northern UK.
Exhibiting alongside a wide range of other household names, this event gave us a fantastic opportunity to showcase our Sonlevo and Komfi brands to buyers and distributors covering this important geographical territory.
Sonlevo is our high-end mattress brand which uses TrueGel technology to create a luxurious sense of weightlessness, while Komfi offers a contemporary range of mattresses using eco-friendly materials to bring sleeping with a green conscience to a wider audience.
INDX Beds & Bedroom exhibition, 25 & 26 April
We also attended the INDX Beds & Bedroom exhibition at Cranmore Park in the West Midlands, organised by the Associated Independent Stores (AIS) group. Described as "the show curated by buyers for buyers", it was great to showcase our Komfi brand to department stores, category specialists and high street retailers from all over the UK.